How does a photographer calculate their fees?
Providing (or hiring) Photography as a service requires a minimum fee which is calculated the same way as any other business.
Business Costs + Expenses + taxes = minimum turnover required.Divide that by 230 and you have your average daily minimum requirement.
Why 230? … 5 days x 52 weeks, minus 20 days vacation and 10 bank holidays = 230 🙂This is also assuming you have daily paid work, print sales or licensed image income 😉
Social photographers often work for 2 days in order to generate 1 complete day’s portrait work and Wedding photographers will work for 1-2 weeks on each wedding, but spread over a 6 month period.
We also have to take into account that photography is often seasonal. Busy summers and quiet winter months. Plus there are many days when business owners have to work on accounts, marketing, meetings, networking, testing, blogging 😉 and so on …
None of which is time generating a direct income.
So….. below you’ll see I made a simple table showing estimated costs from a hobby photographer up to a studio +1 assistant where the photographer wants to earn the UK National Average salary of £24,000.
The numbers look a bit whacky, but thanks to the lovely tax man they do add up.
I even kept it conservative by choosing the lowest marketing budget where it should really be the biggest spend (existing business owners will know of the many tax benefits, but I’ve kept it simple)So there you have it.
Try it with your own expenses and numbers and you’ll find your own minimum day rate 🙂I should point out that I’m not taking anything away from highly skilled hobby photographers, but if someone is hiring you for work then you should at least get insurance to protect yourself, your equipment and also your client … and also put a proper value on your skill.
… and pay tax 😉Master Photographer Association Finalist 2010
Great News just in!
I just received a letter that one of my still-life/product images has been shortlisted in the Master Photography Association’s 2010 Awards which will take place at the Hilton Metropole close to the NEC in Birmingham.Their letter reads:
"Your photograph will join others from across the world that will adorn the new ‘Wall of Fame’ at the forthcoming Awards Dinner and presentation ceremony that takes place on Sunday 17th October. The overall ‘Master Photographer of the Year’ will be chosen from these short-listed entries.The Master Photography Awards are the most prestigious awards for photography in the UK and feature the cream of today’s photographic talent"
I’m absolutely blown away that I’ve reached the MPA finals for 2010, especially as this is the first year that I’ve entered my images into any competitions.
To have achieved this recognition is an honour and to celebrate this fantastic news, I’m offering a discount on all bookings placed before the end of October.
To request further information or for bookings please call or drop me a line.October discount closed
It only takes £30 to make a profit from photography and save the industry at the same time
I was recently asked:
"this is my first commercial job and all I’ve done so far is agree a price. Presumably I’ll need some sort of contract? Or do I? And is there such a thing as an example or template I could adapt and use?"It’s a sad fact that the imaging industry is being eroded by the uneducated.
When I say "uneducated" I’m referring to people that don’t invest any time to know their rights, how to manage their copyright/license or just how to run a business.
It’s fantastic that talented image makers get an oppertunity to be rewarded when asked to make an image for a client, but when they don’t know how to quote and they give away their pictures for virtually nothing or their objective is only to buy a new bit of kit… that’s where a problem can begin for both client and supplier.
All too often people are doing bits on the side without covering their basics never mind making a profit.
(It is a business after all)
Some companies are quick to exploit the uneducated, because it keeps their overheads down. It’s not their fault. They’re looking for the best price and so they may discuss a project with someone lacking in business knowledge and talk them into working under the market rate.But it can turn out like printer ink……
I stocked up on some cheap ink off the web for my document printer at 1/3 the price of branded ink.
Bargain I think. Keeping my overheads and expenses down.
The TV adverts said "Buy branded ink – it’ll last up to 30% longer than unbranded ink".
I sit there thinking "Yea, but I can get 3x the ink for the same price."
I get the ink, I put it in and it doesn’t work or the results are unreliable and no good, not what I wanted.
I end up trashing all the cheap stuff and having to go out and buying the branded ink to do the job right.
Waste of my time. Waste of my money.You’ll notice that larger companies skip the ‘cheapest is best’ approach when it comes to their public image and they’ll go straight for the right person who can deliver the desired results first time.
They understand the value that they will bring to their product.It’s easy to spot how we get programmed as it spills into other areas of our life too.
For example, if you go to a restaurant, and we find ourself looking at the prices more than the fare, then chances are we rarely end up with the best plate of food in front of us and we’re left unsatisfied.
If we ordered our favourite dish then we get what we want – even if it cost a few percent moreI’m happy that people get out there and sell themselves, there is plenty room for everyone, but to properly exist side-by-side with full time photographers, they need to correctly quote and bill for the job.
Even if the license is free/included, we still need to know how to create the paperwork to protect our commercial and private clients.
Clients also need to protect themselves by making sure they get hold of the right paperwork.I did a couple of years semi-pro before I moved to full-time but I always quoted and billed a proper price, even though it wasn’t my main income. Ironically it was easier then as I had an income from the day job so I had some security. If the job didn’t go through then I had my weekend free to relax or do my own projects with no fiscal dent. Win-win.
So, how do we get educated?
If you’re interested in making money from photography then there’s really only one source that’ll answer all your questions. It’s the best investment you’ll make and is useful for clients that need to know their rights too
British Institute of Professional Photography (BIPP) 2009 Conference
Anyone that knows me will tell you that I’m not a morning person.
In fact you usually have to be up early to catch me before I go to bed ;o)
The BIPP 2009 conference and semenars were held on the 7+8th September in the RAF Museum in Cosford. A fantastic venue, but fantastic enough to get up at 05:30 for?
Definately
So I dragged my butt out of bed and lobbed it in the general direction of the shower. 30 minutes later I’m checking emails and munching on some breakfast and swigging strong coffee. I consider throwing the coffee down my pants to wake me up as I’m still half asleep, but 5 minutes later it kicks in and and the brain ticks into life without me jumping around the room swearing randomly
While packing I decided to make a small picture diary of the day. I’d already planned to take some reference shots during the semenars, but I decided to take a broader account of the conference and make them into a small video (below)
Bags packed, camera ready and off I go
Day 1
The day started with registration and a welcome speech from the president and then we all went straight into the day’s courses.
My first session of the day was Hair and Fashion with Jack Eames who is based in London. This short session was mainly about model interaction and the use of props in your session. At the end of his session he was presented with an LBIPP qualification as he wasn’t going to be around for the main awards ceremony in the evening. Happy daysThe afternoon double session was ‘It’s only an Iron” with Jonathan Beer. He’s an amazingly talented product/still life photographer based in Manchester and he talked us through a basic product shot.
Jonathan says he has no photographic talent and that he’s 100% technician, but his understanding of texture, shape and attention to detail over a couple of hours was truly inspirational. He’s way more than a technicianBack to the cheap hotel booked from booking.com
Turned out to be a service station motel, but a welcome rest. Didn’t bother going to the evening BBQ and awards ceremony as it was a long drive this morning and I wanted to be alive for day 2. So I puttered around the bland hotel room and grabbed a couple of frames to add to the diary before heading to bedDay 2
Back to the Museum for the morning session with Steve Howdle on Professional Lighting. This tied in with Jack Eames’ session, but was all about the lighting where Jack’s was more the feel and mood of a shoot. Both had very different styles of working and was an interesting contrast.If anything Steve’s session was much more like Jonathan Beer’s as it was very technical (right down to 1/10th stops) except the model was the ‘product’
Steve’s model in the morning session was Ivory Flame and she appeared again for the afternoon session with Dave Hunt on the human form im fine-art images.Dave has worked with Ivory Flame quite a few times in the past and you may notice that there are no images of this session due to the content, but the bare(sic) lighting setups were as expected.
I have friends that’ve worked in this style of art, but I’ve never been present during those sessions and so it was interesting to see some “behind the scenes” of how Dave worked with Ivory Flame. Particularly when they role-played the differences in working with a professional model Vs a client coming to you for this style of image.
Then a long drive home, tired, but happy